Phillp Morris opened a new concept store- IQOS at Dizengoff Center in Israel. The goal was to share their new vision- a smoke-free future. By developing an innovative tobacco heating device, designed specifically for smokers. Creative Labs was asked to create an interactive table with several applications: The first an interactive  presentation explaining about the new IQOS device it’s uses and it’s advantages.  The second application enables the purchaser to design their own – IQOS according to their personal taste. The app is attached to a special printer that creates the  product.